A Cloudinary alternative built to power your Media Workflow

Manage, optimize and deliver your media assets to your website or app from a single platform. Get started easily by adding files or integrating an web-based storage. Unlock uninterrupted growth with our forever free plan and transparent pricing.

Over 2,000 businesses and 150,000 developers trust ImageKit with their images and videos on the web

Navigating through numerous options to find the ideal solution can be challenging. Let us simplify the process for you by providing a concise comparison of how we compare (and surpass) Cloudinary across a number of parameters.

In case you want to migrate the storage to ImageKit, checkout ImageKit CLI tool.

Feature Comparison Overview

ImageKit offers more value at a more economical price point

Real-time image resizing
WebP and animated WebP support
Image & text overlay
DPR transformation
Border, background, radius, rotate
Smart cropping
Automatic format conversionRequires URL change.
Using f-auto parameter.
Automatic PNG to JPG optimization
Custom domain nameIncluded in all paid plansIncluded in $249 plan
Performance monitoring
Performance alerts
Option to use query parameters for transformations
Media library
Video storage
Video delivery
Real-time video resizing & optimization
Conditional transformations
No URL change integration
Same account for multiple websites
Remote URL fetch
Custom CDN integration
Multiple object storage like S3, Azure, Google Cloud, Firebase, Wasabi and other S3 compatible
HTTP server like Shopify, Magento, WordPressRequires URL change
CDN and infrastructureImageKitCloudinary
CDNCloudFrontCloudFront / Akamai / Fastly
Core processing regions6 regions available on all plans
(North California, North Virginia, Singapore, Frankfurt, Sydney, Mumbai)
US by default
Enterprise accounts can request different location i.e. Europe and Asia Pacific.
Custom CDN integrationAkamai, CloudFlare, Fastly, Azure, Google CDN, Alibaba Cloud CDN, Zenedge or Limelight. Minimal billing $500.List of CDN support is unknown. Feature is available for enterprise accounts.
Free plan
First paid plan$49 per month$99 per month
Bandwidth Overage$9 per 20GB viewing bandwidthNo overage available. Required to shift up to next plan at $249 per month
Custom domain name on the first paid plan
Pay as you go pricing for video transformations
Unlimited image transformation requests
Unlimited master images
Unlimited generated assets storage
Options availableChat and Phone support options are available. Dedicated CSM and Slack channels for Enterprise Plans.Only ticket based support. Additional support levels available for additional charge.
SLABuilt on AWS and 99.9% uptime guaranteedUptime comparable to ImageKit

Start using ImageKit.io

4 reasons to choose ImageKit

1. Integrate in minutes with any source

  • ImageKit can integrate with any server or source URL. If you don’t want to move your files to ImageKit, you don’t have to.
  • Integrate in minutes and get access to real-time optimizations and transformations right away.
  • Available for all paid and free plans.

If you do want to move your files from Cloudinary to ImageKit’s Media Library - use our free CLI tool to move files automatically.

2. No URL Changes

  • Setup the same custom domain and start delivering optimized media.
  • You don't have to add any parameter in the media URL to get quality & format optimization out of the box.
  • You can access transformations and optimizations through query parameters without changing the rest of the URL.

Use our Cloudinary to ImageKit URL re-writer to use transformations written in Cloudinary's syntax with ImageKit.

3. Enterprise-ready Digital Asset Management (DAM)

ImageKit's integrated DAM empowers your team, both internal and external, with granular access to view, collaborate, and manage assets at the asset or collection level. Our enterprise-ready DAM solution ensures a seamless collaborative experience for your organization.

4. Transparent, scalable pricing

Pricing should be simple to understand and predictable. ImageKit charges based on these factors:

  • Viewing bandwidth
  • Video manipulations operations
  • Media library storage
  • Advanced extensions' usage

You pay more when your site traffic increases. Your cost doesn't depend on how many transformations are done per month.

For example: If you implement image lazy loading using a low-quality placeholder, the increased number of image transformations won't impact your cost in Imagekit.io. This will double your transformation costs in Cloudinary.

In addition, Cloudinary collects all additional charges into “credits” which are consumed variably by bandwidth, storage and transformations. While at the outset it looks simple, it actually makes it harder to predict consumption and plan for sufficient credits each billing cycle.

Feature comparison

Both products have been around for a long time and have all the features you need to store, resize, and deliver optimized images and videos within milliseconds. However, each has certain unique advantages that could make your life easy, depending upon your use-cases.

Media manipulation

  • ImageKit supports a wide range of key formats like WebP, AVIF, WebM, and MP4, on par with Cloudinary in terms of format support compatibility.
  • ImageKit also provides all the key transformations (50+) provided by Cloudinary
  • ImageKit’s default image compression output is 20% smaller than Cloudinary’s.
  • ImageKit supports Adaptive Bitrate Streaming for Video with HLS and DASH support.

Here, ImageKit has a unique advantage. You can add transformation string as part of the query parameter in addition to the URL param. This is useful when you don't want to change URL structure.

For example:

<!-- In Imagekit.io, both will work-->
<img src="https://ik.imgkit.net/demo/image.jpg?tr=w-300"></img>
<img src="https://ik.imgkit.net/demo/tr:w-300/image.jpg"></img>

<!-- In Cloudinary, only one will work -->
<img src="https://res.cloudinary.com/demo/image/upload/w_300/image.jpg"></img>

Our most popular media transformations:

Deliver responsive images and videosAdapt images and videos using height, width, crop, aspect ratio, and DPR transformations
Add watermark and text overlaysLeverage 50+ URL-based transformations to modify the image or video exactly as you like
Create video snippetsGenerate short video previews from your original video with the trim transformation parameters
Show perfect thumbnailsUse content-aware smart cropping and face detection to create riveting thumbnails
Get video thumbnails instantlyCreate and transform video thumbnails from any frame in your video in real-time
Optimize GIF files to MP4Convert large GIF files to MP4 videos for faster load time and smaller file size
Delivering responsive image example
Adding watermark and text overlay example
Show perfect thumbnail example

Media optimization

While both products offering comparable optimization, With ImageKit you can take optimize media live faster.

ImageKit optimizes all media by default, whereas Cloudinary requires a URL change.

ImageKit’s most powerful optimizations:

WebP, animated WebP and AVIF supportDeliver images in industry recommended WebP and AVIF formats across supported devices.
Optimal Format SelectionImageKit evaluates multiple formats to pick the smallest file based on the media content type & device
Explicit format conversionControl the output format manually
Stream videos with minimal effortsInstantly stream using DASH and HLS protocols directly from the URL without setting up extensive video streaming pipelines.
Explicit format conversion

Digital Asset Management

ImageKit’s Media Library is a full-featured, Enterprise-ready Digital Asset Management(DAM) Platform:

  • User-friendly interface for uploading, managing, searching, and tagging resources
  • Advanced features, including collection-level permission, facilitating seamless sharing and collaboration on media assets
  • Directly optimize and deliver assets from the media library to your website or app. No need for file transfers or manual steps in between

With ImageKit’s DAM, you can:

Digital asset management

Upload, organize and distribute assetsAn intuitive interface to create, copy, move and delete multiple files and folders
Granular Access ControlOrganize your media assets in virtual collections and share it with your team members with different user access levels - view, collaborate or manage.
Web-ready asset URLsGet optimized media URLs and embed them in your website and app.
Build your own content organization schemeOrganize your assets your way with with custom metadata fields and file tagging.
Speed up execution with advanced searchEasily find the right asset that your teams need by combining name, tags, embedded & custom metadata, and many other filters.
Asset versioning and seamless collaborationStreamline collaboration with your team members by effortlessly sharing feedback through comments, and stay updated on revisions for each asset. Plus, retrieve and restore past variations with just a single click whenever you need to.

Integration comparison

ImageKit is built to integrate with your existing tech stack in minutes, by providing native integrations with a variety of object storages.

Only enterprise customers of Cloudinary can choose to store their raw assets on their own cloud storage. It does not offer native integration with object storages.

Connect to any source object storageIntegrate with AWS S3, Akamai, CloudFlare, Fastly, Azure, Google CDN, Alibaba Cloud CDN, DigitalOcean, Akeneo, or Firebase.
Integrate with any web serverUse with any web server, load balancer, WordPress, Magento or Web Proxy.
Use your domain nameFor example, use a custom domain like https://img.example.com for better SEO and control.
Fetch any remote URLOptimize & transform any public image or video through ImageKit using Web Proxy origin. Available on all plans.
Manage multiple websites in the same accountAdd multiple external storage and access them on unique URL endpoints. Available on all plans.

ImageKit SDKs

ImageKit has SDKs available for all popular programming languages

You can quickly implement URL generation and file upload with a few lines of code.

Android (kotlin)
Android (java)
Ruby and ROR
// In order to use the SDK, you need to provide it with a few configuration parameters. 
// The configuration parameters can be applied directly to the IKImage component or using 
// an IKContext component.


	// Image component
	<IKImage path="/default-image.jpg" transformation={[{
		"height": "300",
		"width": "400"
	}]} />

	// Image upload
	<IKUpload fileName="my-upload" />
// In order to use the SDK, you need to provide it with a few configuration parameters. 
// The configuration parameters must be passed to the ImagekitioAngularModule module 
// in your app.module.ts file.

    declarations: [
    imports: [
            publicKey: "your_public_key", // or environment.publicKey
            urlEndpoint: "your_url_endpoint", // or environment.urlEndpoint
            authenticationEndpoint: "http://www.yourserver.com/auth" // or environment.authenticationEndpoint
    providers: [],
    bootstrap: [AppComponent]

// Image render using path
<ik-image path="/default-image.jpg" transformation={[{
	"height": "300",
	"width": "400"

// Simple upload
<ik-upload fileName="my-upload" /></ik-upload>

// Upload using callbacks and other parameters of upload API

// In order to use the SDK, you need to provide it with a few configuration parameters. 
// The configuration parameters can be applied directly to the IKImage component or using an IKContext component.


	// Image component
	<IKImage path="/default-image.jpg" transformation={[{
		"height": "300",
		"width": "400"
	}]} />

	// Image upload
	<IKUpload fileName="my-upload" />
import com.imagekit.android.ImageKit;

	context = applicationContext,
	publicKey = "your_public_key",
	urlEndpoint = "your_url_endpoint",
	transformationPosition = TransformationPosition.PATH,
	authenticationEndpoint = "http://www.yourserver.com/auth"

// your_url_endpoint/default-image.jpg?tr=h-400.00,ar-3-2
            path = "default-image.jpg",
            transformationPosition = TransformationPosition.QUERY
        .aspectRatio(3, 2)

// File upload
    file = bitmap!!
    , fileName = filename
    , useUniqueFilename = false
    , tags = arrayOf("nice", "copy", "books")
    , folder = "/dummy/folder/"
    , imageKitCallback = this
import com.imagekit.android.ImageKit;


// your_url_endpoint/default-image.jpg?tr=h-400.00,ar-3-2
        .aspectRatio(3, 2)

// File upload
    false, // useUniqueFilename
    new String[]{"nice", "copy", "books"}, // tags, 
// SDK initialization

var imagekit = new ImageKit({
    publicKey : "your_public_key",
    urlEndpoint : "your_url_endpoint",
    authenticationEndpoint : "http://www.yourserver.com/auth",

// URL generation
var imageURL = imagekit.url({
    path : "/default-image.jpg",
    transformation : [{
        "height" : "300",
        "width" : "400"

// Upload function internally uses the ImageKit.io javascript SDK
function upload(data) {
    var file = document.getElementById("file1");
        file : file.files[0],
        fileName : "abc1.jpg",
        tags : ["tag1"]
    }, function(err, result) {
            src: result.url,
            transformation : [{ height: 300, width: 400}]
# SDK initialization

from imagekitio import ImageKit
imagekit = ImageKit(
// SDK initialization

var ImageKit = require("imagekit");

var imagekit = new ImageKit({
    publicKey : "your_public_key",
    privateKey : "your_private_key",
    urlEndpoint : "your_url_endpoint"
# Add this code to config/initializers/imagekitio.rb

ImageKitIo.configure do |config|
  if Rails.env.development?
    config.public_key = 'your_public_key'
    config.private_key = 'your_private_key'
    config.url_endpoint = 'your_url_endpoint' # https://ik.imagekit.io/your_imagekit_id
  config.service = :carrierwave # replace with ':active_storage' if using ActiveStorage for uploads
  # config.constants.MISSING_PRIVATE_KEY = 'custom error message'
#make sure to replace the your_public_key, your_private_key and your_url_endpoint with actual values

# following sections only apply if you're  using the ActiveStorage functionality

# run the following commands on terminal in your project directory
rails active_storage:install
rails db:migrate

# add the following to config/storage.yml
    service: ImageKitIo

# add the following to config/environments/development.rb
config.active_storage.service = :imagekitio

// Create a config.properties file inside src/main/resources of your project. 
// And put essential values of keys (UrlEndpoint, PrivateKey, PublicKey), no need to use quote
// in values. Then you need to initialize ImageKit with that configuration.

// UrlEndpoint=your_url_endpoint
// PrivateKey=your_private_key
// PublicKey=your_public_key

import io.imagekit.sdk.ImageKit;
import io.imagekit.sdk.config.Configuration;
import io.imagekit.sdk.utils.Utils;

class App {
   public static void main(String[] args) {
       ImageKit imageKit=ImageKit.getInstance();
       Configuration config=Utils.getSystemConfig(App.class);
// SDK initialization

use ImageKit\ImageKit;

$imageKit = new ImageKit(
// SDK initialization

using Imagekit;

Imagekit.Imagekit imagekit = new Imagekit.Imagekit("your_public_key", "your_private_key", "your_url_endpoint", "path");

Infrastructure that’s built for speed

  • Both ImageKit and Cloudinary use established Global CDNs and serve cached images in <100 ms.
  • ImageKit entirely built on AWS S3, so you get consistent performance across the world. Cloudinary performance may vary based on the CDN used in that region.
  • ImageKit uses a multi-region core processing network with co-located storages across 6 different regions. This serves three benefits:
    • Improve your first fetch timings. The processing server is in the same AWS region where the image is stored. The download timings are minimal, and your data doesn't even leave AWS data-center.
    • Quicker fall-back when a region goes down, making ImageKit more available. Get access to live status reports here.
    • Help you with GDPR compliance. If you choose the Frankfurt region, your assets will be stored in only the Frankfurt region.
CDNAmazon CloudFrontCloudFront / Akamai / Fastly
Core processing locations6 regions available on all plans (North California, North Virginia, Singapore, Frankfurt, Sydney, Mumbai)US. Enterprise accounts can request different location i.e. Europe and Asia Pacific.


  • ImageKit leverages an AWS CloudFront CDN node network of 450+ nodes that ensure high cache-hit ratio and performance, putting it at par with Cloudinary.
  • ImageKit’s default image compression is ~20% better than Cloudinary which helps you save on your bandwidth consumption and ensures quicker time to fetch assets.

Compliance & Security

  • ImageKit ISO 27001:2013 compliant. As a part of this compliance, our processes, systems, and people policies have been audited by an independent third-party accreditation body.
  • ImageKit complies with GDPR regulations.
  • ImageKit also runs a private bug bounty program via a crowdsourced security platform.
  • We are also an AWS Advanced Technology partner and have successfully completed Foundational Technical Review by AWS’s team validating that we follow the best practices for cloud deployments and security.

Will costs interrupt your growth?

Your costs will naturally grow as your business grows. Your third-party costs should grow at a reasonable rate and not interrupt your growth.

To understand how cost could grow, let’s compare plan limits:

Monthly Cost$49$99
Viewing bandwidth40GB225 credits for use across bandwidth, transformations and storage
Monthly image transformationsUnlimited225 shared credits
Thumbnail storageUnlimited225 shared credits
Total Images & VideosUnlimited225 shared credits
Bandwidth Overage$9 per 20 GBNo overage. Have to upgrade plan.
  • ImageKit charges $9 / 20GB over the 20GB included allocation, with volume discounts kicking in as your bandwidth increases.
  • Cloudinary provides 225 credits with their $99 plan. Credits are used against monthly transformations, uploaded and generated storage, and viewing bandwidth.

What could lead to sudden cost increases?

Your team implemented responsive images

Your page views increased

You decided to use low quality placeholders

Uptime & Support

High uptime is a must-have and is provided by both platforms, but ImageKit provides the additional advantage of six processing regions acting as a failover for each other. This leads to high TTFB and better availability. ImageKit also publishes its status history here.

ImageKit offers live-chat support, and a dedicated Customer Success Manager for all Enterprise Accounts. Cloudinary offers additional Paid Support plans.

ImageKit also provides custom response and uptime SLAs on specific enterprise plans. Enterprise customers also have access to an on-call incident response team that can work with them to mitigate any security issues impacting their media delivery.

Cloudinary offers premium support at an additional charge.


Please reach out to us at support@imagekit.io, in case you have any questions.

See it in action

Learn more from case studies

How different organizations utilize ImageKit to optimize and transform images to deliver a great user experience

Swiggy enhanced performance, personalized UX, and saved costs across platforms.
BigBasket optimized bandwidth consumption by 25% to improve its customer experience.
BookMyShow achieved significant cost savings while improving loading speed & video file sizes.
Lenskart leveraged better visual experience to improve conversion and global expansion
Nykaa simplified image management and optimization for their websites and apps.
Weltbild switched to a modular, high-quality image delivery architecture while reducing costs.
Curtsy improved customer engagement and transactions with personalized banners
Noon improved the time for putting products live on the platform by over 90% and reduced the cost using automation.
91Mobiles ensures super-fast delivery of high-resolution gadget images to its visitors.
Sintra Digital Business delivers lighter and faster pages on its clients' websites.
Purplle.com cut down its image bandwidth consumption by about 60% using ImageKit.
Spine Media optimized content creation & page load time with smart crop & image transformations.