You and your team are working hard to come up with marketing creatives and content for an upcoming product launch. No matter your efforts, there seems to be little progress in work. Most of your work hours are spent on admin tasks like following up for approvals and making changes on the wrong creative.
With so many stakeholders involved, you cannot blame anyone for the delay. It is only human to get lost in a task without a goal.
This is not the first time happening and it won’t be the last time unless you change how you work and implement a creative workflow for the team.
And digital asset management (DAM) can change the game of your creative workflow forever.
It helps with collaboration, organization, and approval processes so that teams can focus on the core stuff - like coming up with fresh and innovative ideas. With DAM in place, creativity can flourish without getting bogged down in the nitty-gritty admin tasks.
Get ready to soar with Digital Asset Management (DAM) and take your creative workflow to new heights with this blog.
Understanding the role of Digital Asset Management in creative workflows
DAM, short for Digital Asset Management, is a system businesses use to handle digital assets like pictures, videos, docs, and sound files. It's like a central hub where the creative team members can store, organize, and share these assets, which makes it much simpler for them to collaborate and get things done.
With Digital asset management, you can easily find the digital assets you need to save the day.
You don't have to spend hours scouring your computer or email for that one image or video clip.
You can collaborate on projects, leave comments and feedback, and share assets with each other. It's like having a superhero team-up, but you're bridging creativity and efficiency instead of fighting crime.
And the best part? You can rest easy knowing that your digital assets are safe and secure in DAM. Only authorized team members have access, so you don't have to worry about your arch-nemesis stealing your designs.
Finally, Digital Asset Management is like having a trusty sidekick on all your creative adventures. It helps you work faster, smarter, and more creatively as a team and ensures that you're always one step ahead of the competition.
Now that you know what DAM can do, let's check out some best practices for enhancing creative workflow management.
Best practices to improve creative workflows with Digital Asset Management
Using a cloud-based DAM system is a surefire way to improve your creative workflow. However, consider adopting these best practices to get the most out of your investment.
Using a media library for specific creative projects
A media library is a file storage system hosted on the cloud that everyone can use to access, view, retrieve, or transform assets.
For example, a marketing team consisting of creators, designers, and marketers working together on a new campaign might need to access various digital assets, including images, videos, and documents.
By creating a shared folder in a media library for the project in DAM, team members can quickly find the assets they need and collaborate on the project more efficiently.
Using version control to track multiple variants
Keeping track of multiple versions of your creative assets is crucial when working on a team project. With version control, you can see all the changes made to an asset and revert back to previous versions if needed.
Let's say a team of designers is working on a new branding project for a client. With version control in DAM, they can track every iteration of the logo design and see all the changes made by each team member. If the client wants to see a previous version of the logo, the team can easily access it and make the necessary changes.
Implementing access controls
Access controls in DAM ensure that only authorized users can access certain digital assets. A company has a library of product images that they only want their marketing team to access. With access controls in DAM, they can ensure secure file access to only those who need to view and download those assets, ensuring they don't end up in the wrong hands.
Automating DAM workflows for approvals
Efficient DAM workflows can automatically send a request for feedback or sign-off to the right people at the right time. Removing bottlenecks in approvals and assigning tasks to owners at each stage of the DAM workflow speeds up the ensure process and leads to timely completion of the task.
Open communication for feedback
With feedback communication, everyone can speak and contribute to the conversation, which can lead to new ideas and perspectives. A DAM system can provide a platform for team members to provide feedback, ask questions, and share their thoughts. It is like a virtual round table chat.
A video production team is working on a new project and wants feedback from the client. Using DAM, they can share the video with the client and get feedback in real-time. This can lead to a better final product and a more satisfied client.
Providing DAM training to creative stakeholders
If someone gives you a new power tool, but you don't know how to use it, you're not going to get the most out of it. Similarly, if team members don't know how to use the DAM system, they won't be able to utilize its benefits fully. Training can help them understand how to use it effectively.
Not every person on the team will need the same DAM training. You can start by identifying each team member's role in using the DAM system and plan the training accordingly.
You can also develop concise training materials, like documents, how-to videos, and recordings of previous training sessions.
If you're having trouble navigating the DAM system, consider hiring a Digital Asset Manager to assist you. A DAM Manager can help you with everything from setting up the system to training team members on how to use it effectively.
In a nutshell: Improving creative workflows with DAM
DAM is your trusted companion to streamline creative workflows, increase productivity, and ensure brand consistency. By centralizing assets, creative teams can locate files easily, collaborate better, and reduce duplications.
With the growing need for omnichannel content creation, DAM is set to become even more critical in creative workflows. Investing in a reliable DAM solution like Imagekit can help your business stay competitive and thrive in the digital landscape.
If you are still using Google Drive, Dropbox, or even Slack for managing your creative workflow, it is high time to consider an upgrade.
ImageKit is a cloud-based Digital Asset Management system that can improve your organization’s creativity and efficiency.
Sign up for our forever-free trial to see what it can do for you.